Product Manager, Sports Medicine

Location: Remote

Position Scope:

The Product Manager, Sports Medicine will work under the supervision of the Senior Manager, Sports Medicine to manage a broad range of upstream product responsibilities focused on new development initiatives, product lifecycle maintenance, and product launches.  This role supports the management of the full life cycle of the sports medicine product portfolio specifically executing on new product development marketing initiatives.  This role operates as the marketing representative on new product development teams, providing marketing expertise throughout the development phases and fully preparing new products for successful commercialization while working closely with the downstream marketing and commercial teams.  Develops product level strategies and provides tactical content to Marketing Operations (sales education, medical education, marketing communications) for collaborative execution.

Specific Responsibilities:

  • Idea phase: develop initial opportunity assessment, solicit and document KOL input, identify and communicate market needs/user needs, leverage market expertise, provide recommendations to NPD teams and business development as needed, identify opportunities for strategic competitive advantages
  • Concept phase: create full opportunity assessment, develop financial model, obtain HCP feedback on concept, engage thought leaders with potential to influence early commercialization, track vs initial assumptions, lead marketing function on NPD team
  • Feasibility phase: conduct market research to validate product assumptions, obtain further HCP feedback; coordinate for hands on (lab) experiences, further develop thought leaders to support launch, assess differentiators to develop positioning, define go to market strategy and pricing, provide input to IFU, packaging
  • Qualification phase: support validation labs, engage HCPs in market research to confirm launch strategy, develop tactical launch plan, develop sales training/KOL training content, develop critical plans with downstream marketing team: publication, med education, launch tools, social media, marketing automation, training, develop initial forecast and build plan
  • Pre-commercial: support the development of comprehensive launch materials as the product expert: pricing guidelines, brochure, VAC kit, technique guide, surgical videos, social media (SM) content, marketing automation (MA) content, website content, LMS training modules, med ed content, KOL presentations (w/ KOLs), incorporate content into conference strategy, anticipate FAQs; prepare responses, anticipate objections; prepare responses
  • Additional Responsibilities:
  • Develop and manages business cases to support new project initiatives under the direction of the Senior Manager, Sports Medicine
  • Execute on new product development deliverables
  • Actively support and provide guidance to sales teams, development, clinical, regulatory, marketing, medical education, sales education and business development and other teams as needed.
  • Collaborates regularly with sales and commercial teams to ensure that the development and implementation of programs, tools, and services incorporate field input, and are executed with consistency
  • Identifies and helps prioritize potential gaps in product portfolio or feature sets and communicates these to management.
  • Conducts regular field visits to gain additional customer insights, as well as evaluate effectiveness of marketing programs, collateral, and services.
  • Establishes and monitors performance metrics for all initiatives/tactics, maximize high ROI activities, and adjust the investment or the tactic itself for lower-performing initiatives
  • Collaborates with internal stakeholders to develop business intelligence activities and gather competitive intelligence as well feedback on programs
  • Regular collaboration with downstream marketing and sales teams to support commercial initiatives
  • Estimated 30% travel

Supervisory Responsibilities:

None

Required Qualifications:

B.A. or B.S. required. MBA preferred

Desired Experience, Knowledge, and Skills:

  • 2-5 years of proven successful marketing experience in medical device; orthopedics preferred
  • Highly organized and process driven
  • Experience working on cross-functional teams
  • Ability to work with significant autonomy
  • Exceptional communication skills
  • Strong presentation and training experience
  • Advanced working knowledge of PowerPoint and Excel
  • Team player
  • Strong background in sports medicine products and surgical techniques preferred.

We are an equal opportunity employer, and we do not tolerate discrimination based on characteristics such as age, gender, gender identity and expression, genetic status, sexual orientation, race, ethnicity, national origin, religion, disability, military status, family status, or any other protected category under federal, state, or local law.